My take on AM Nutrition: the creatine monohydrate powder is the most defensible product in the catalogue, at around €0.15 per 3 g. Both whey powders are reasonably priced, nothing more, and have thinner documentation than their marketing suggests. The “up to 91%” figure applies to just one flavour.
This review is based on documents. I have not ordered anything, tasted anything or had anything analysed, and I receive no commission from this brand. The product pages, public prices, legal notices and linked documents were read on 12 October 2026. Prices and formulas change. Recalculate before buying.
Verdict by need: whey, creatine or no purchase
Before choosing a product, choose a purpose:
- Topping up a protein intake that is too low: unflavoured PURE Whey Protein works out cheapest of the two whey powders audited, at around €1.41 per 25 g. Whey Isolate is only justified if you have trouble tolerating the concentrate version.
- Gaining strength during short, repeated efforts: PURE Creatine Monohydrate powder, 500 g for €24.90, provides the daily 3 g used by EFSA for around €0.15. Creapure costs 1.7 times as much for the same molecule.
- Buying nothing: if your meals already meet your needs, a whey powder adds nothing measurable. The ceiling observed in Morton’s meta-analysis is around 1.6 g of protein per kilogram per day, including powder. The guidelines are in how much protein per day.
One detail changes how you see the brand. The legal notices on amnutrition.fr name the publisher as N4BRANDS, SIREN 423 810 324, in Voiron. It is the same company that sells InShape Nutrition, already audited in InShape Nutrition: review of the formulas and prices · FR. Two brands, two visual identities, one seller. That is not a flaw. It is information that the homepage, which claims to be a “100% French brand”, does not highlight.
Products and method: price, pack size, flavour and date recorded
I selected three products, because a brand cannot be judged by an average:
- PURE Whey Protein: 700 g pouch, €31.90, in vanilla, chocolate, strawberry and unflavoured.
- PURE Whey Isolate: 700 g pouch, €42.90, in vanilla, chocolate, raspberry and unflavoured.
- PURE Creatine Monohydrate powder: 500 g pouch, €24.90, or 150 g for €11.90.
The calculation is simple: displayed price divided by the amount of powder that provides 25 g of protein or 3 g of creatine. Excluding delivery, promo codes and three-pouch bundles, which are addressed separately.
One difficulty affected the entire audit. On 12 October 2026, the nutritional tables on the product pages were not displaying: in place of each “Per 100 g of powder” block, the page showed a series of Shopify template errors. The protein figures used here therefore come from each product page’s FAQ, which lists them by flavour. Carbohydrates, sugars, salt and the amino acid profile were not readable. The label on the pouch you receive remains the only authoritative one.
Whey: actual protein content, ingredients and allergens
91% is the unflavoured figure
The Whey Isolate slogan, repeated in the visuals, is “up to 91% protein”. The “up to” does all the heavy lifting. The FAQ on the same product page lists, per 100 g of powder:
- unflavoured: 91 g, or 27.3 g per 30 g scoop
- vanilla: 86 g
- raspberry: 85 g
- chocolate: 81 g, and 80 g in another answer on the same page
The chocolate version loses 10 g of protein compared with the unflavoured version, because cocoa, flavourings, lecithin, gum and sucralose take up space. That’s normal for a flavoured powder. What’s less normal is displaying the range’s best figure on the image of the chocolate pouch.
The Nocsy website, which says it bought and tested the product, reports “around 86 g per 100 g”, without specifying the flavour or measurement method. So I can’t use that as proof of a discrepancy. To put the scale into perspective, the European Commission’s guidance on tolerances allows a deviation of 8 g per 100 g for protein when the declared amount exceeds 40 g. An unflavoured version measured at 86 g would still fall within the regulatory tolerance. It would no longer be at 91%.
The product page also lists two different chocolate recipes. One contains 89.4% isolate, sucralose and lactase. The other contains 88% isolate, sucralose and steviol glycosides, without lactase. These are probably the old and new formulas. The pouch will tell you which one you receive.
Whey Protéine flags a label correction
Whey Protéine is a whey concentrate, making up 85.8% (chocolate) to 100% (unflavoured) of the recipe. Its FAQ lists 81 g of protein per 100 g for unflavoured, 77 g for vanilla and raspberry, and 72 g for chocolate. The raspberry flavour in the FAQ doesn’t appear among the variants on sale, which offer strawberry. A small inconsistency, in the same family as the chocolate isolate’s 80 or 81 g.
Two sentences on the product page deserve more attention than the rest.
The first says: “Protein content on a dry matter basis”. The European nutrition declaration applies to the food as sold, including water. If the FAQ figures are expressed on a dry powder basis, the content in the pouch is lower by an amount corresponding to its moisture content, which the page doesn’t provide. I couldn’t verify the basis used to calculate the printed table.
The second is a warning: “Errors have been identified in the stated nutritional values.” According to the brand, the printed carbohydrate, sugar and salt values were lower than the actual values, packaging is being replaced gradually, and the website takes precedence. The transparency of that admission is a positive. Its practical consequence is less so: during this transition, the pouch you’re holding may understate the sugar content, and the page correcting it doesn’t display its nutrition table.
Lactose, lactase and allergy
Flavoured Whey Isolate contains lactase, an enzyme that breaks down lactose. The product page concludes that it is “lactose-free”. I found no quantified lactose content to verify this. Lactase may help someone who has trouble digesting lactose. It does nothing for a milk protein allergy: the isolate is still a milk protein, and that is what triggers the reaction. The unflavoured version, 100% isolate, contains no lactase.
Both whey products are free from acesulfame-K and aspartame, as the product page states. The flavoured versions contain sucralose. Whey Protéine flags possible traces of gluten. For sorting whey products by digestive tolerance, the framework is in whey isolate or concentrate · FR and lactose-free whey: reading the labels · FR.
A word on the third whey in the catalogue. PURE Whey Essential, 700 g for €22.90, is the cheapest, with “up to 71 g” of protein per 100 g. Its ingredient list starts with an 87% milk protein concentrate, not a whey concentrate. So the word “whey” on the pouch describes a commercial category more than an ingredient.
Creatine: form, serving and purity documentation
The powdered creatine’s product page has a one-line ingredient list: “100% creatine monohydrate”. No maltodextrin, no flavouring. A heaped scoop is approximately 3 g, giving 166 servings per 500 g. This is exactly the form and dose covered by EFSA’s 2011 opinion, which recognises an effect on short, intense, repeated bouts of exercise in adults at intakes of 3 g per day or more.
The powder is advertised as micronised to 200 mesh, which helps dissolution, not effectiveness. The capsule version, 120 capsules for €14.90, provides 750 mg per capsule. You need four per day to reach 3 g, giving 30 days at €0.50 per serving. Creapure, 500 g for €42.90, is a monohydrate manufactured in Germany by AlzChem, whose advantage is supplier traceability, not a stronger effect. Details are in Creapure or monohydrate creatine · FR.
The documents linked to the powder are thin on the ground:
- Heavy metals report: Phytocontrol, a Cofrac-accredited laboratory, 16 June 2023. Lead, cadmium, arsenic and mercury are all below the limit of quantification. But the sample is a “capsule-based food supplement”, reference PURCREAT120, batch 03356. It is neither the powder nor a 2026 batch.
- Anti-doping declaration: a February 2023 letter signed by supplier Fenchem Biotek, declaring that its creatine complies with the World Anti-Doping Agency’s 2023 list. This is a statement from the raw material seller, not a test or third-party certification.
The product page’s “Doping-free” badge therefore rests on a three-year-old supplier statement. An athlete subject to testing should request batch-specific anti-doping testing, for example under standard EN 17444. I found none.
Cost table per 25 g of protein and per 3 g of creatine
Prices displayed on 12 October 2026, excluding delivery and promotional codes.
| Product and flavour | Recorded price | Declared content | Cost per useful serving |
|---|---|---|---|
| Whey Protéine unflavoured, 700 g | €31.90 | 81 g per 100 g | €1.41 per 25 g |
| Whey Protéine vanilla, 700 g | €31.90 | 77 g per 100 g | €1.48 per 25 g |
| Whey Protéine chocolate, 700 g | €31.90 | 72 g per 100 g | €1.58 per 25 g |
| Whey Isolate unflavoured, 700 g | €42.90 | 91 g per 100 g | €1.68 per 25 g |
| Whey Isolate vanilla, 700 g | €42.90 | 86 g per 100 g | €1.78 per 25 g |
| Whey Isolate chocolate, 700 g | €42.90 | 81 g per 100 g | €1.89 per 25 g |
| Creatine monohydrate powder, 500 g | €24.90 | 3 g per scoop | €0.15 per serving |
| Creatine monohydrate powder, 150 g | €11.90 | 3 g per scoop | €0.24 per serving |
| Creapure creatine, 500 g | €42.90 | 3 g per scoop | €0.26 per serving |
| Creatine capsules, 120 | €14.90 | 3 g per 4 capsules | €0.50 per serving |
Three takeaways stand out. Isolate costs around 20% more than concentrate in the same flavour, for a difference in muscle gains that has not been demonstrated at equal protein intakes. If the unflavoured isolate contained 86 g, its cost would rise from €1.68 to €1.78. And the 150 g creatine pouch costs 60% more per gram than the 500 g pouch, for a product that keeps for a long time when stored dry.
Three-pouch bundles bring the bill down: around €1.34 per 25 g for unflavoured Whey Protéine and €1.60 for unflavoured isolate, and €0.14 for creatine. The website banner permanently displays a 15% discount code “on everything”. A discount displayed every day starts to look like the price. I haven’t verified it at checkout, so I haven’t included it in the table.
Delivery is advertised as free from €49. A single pouch of whey or creatine falls below that. The shipping policy link led to a missing page on the day I recorded the prices, and I didn’t complete a checkout. The actual charges need to be checked at checkout. That’s exactly where the bundles come into play, and where the Pill Cupboard fills up: a stockpile of supplements bought without knowing which one does what. The catalogue offers around fifty.
To put these prices into perspective, two recent price checks on the site using the same method: KRC’s chocolate Signature Whey80 worked out at €1.15 per 25 g on 6 October 2026, and InShape’s unflavoured whey at €1.39 on 29 September 2026. AM Nutrition isn’t the most expensive. It isn’t the cheapest either.
French origin, manufacturing and testing: what can be verified
The word “French” appears everywhere: “100% French brand”, “made in France”, a flag on the pouch. What can be verified is that the website operator is a French company. What the manufacturing claim describes is a stage carried out in France, not the origin of the ingredients.
For creatine, the raw material comes from suppliers named in the linked documents: AlzChem in Germany for Creapure, Fenchem Biotek for monohydrate. For the whey products, I found neither the milk’s origin, nor the name of the manufacturing site, nor a protein analysis report. The phrase “from rigorously selected milk” is not data.
The Whey Isolate comparison graphic pits the brand against a “standard whey isolate” supposedly containing “less than 70% protein” and offering “no certificates”. Yet the brand’s own FAQ puts standard whey at around 70 to 80% and isolate at around 90%. The imaginary competitor loses the match before stepping into the ring. And the “Certified quality” badge in the same image links to no certificate on the product page. The only verifiable label I saw was HACCP, a production hygiene method that measures neither the content nor the purity of a batch.
Customer reviews: delivery and taste don’t prove effectiveness
On 12 October 2026, the powdered creatine page displayed 351 reviews, hosted by the shop. On Trustpilot, the amnutrition.fr profile displayed 4.3 out of 5 from 484 reviews, with 73% five-star and 14% one-star reviews. Trustpilot states that the profile is not claimed by the company and that no invitations to leave a review have been detected.
The negative reviews visible are consistent: delivery delays, damaged parcels or open bags, customer service that is hard to reach. Positive reviews mention taste, lump-free mixing and price. Neither camp measures the contents of the bag or any strength gain. A customer who writes “more endurance after a month” controls for neither their training, their diet nor the placebo effect.
The refund policy points to a contact form, with no specific timeframe in the passage reviewed. If you order, keep photos of the parcel on arrival.
Alternatives for the same budget and precautions
Before comparing brands, compare forms. The benefit of protein powder in trials remains modest: Morton’s meta-analysis of 49 trials and 1,863 adults measures an average of 0.30 kg more lean mass and 2.49 kg more maximal strength over resistance-training programmes lasting at least six weeks. That benefit comes from the protein, not the brand.
For the same budget, three alternatives hold up:
- An unflavoured whey concentrate from another brand, with a published batch report. The comparison of the best whey proteins gives you the method.
- Pure creatine monohydrate, from AM Nutrition or elsewhere, in a 500 g bag. The creatine comparison · FR ranks prices per dose.
- Food. Skyr, eggs, lentils, fish: 25 g of protein on a plate doesn’t need a shaker.
On safety, four situations call for caution:
- Milk protein allergy: neither whey is suitable, lactase or no lactase.
- Known kidney disease: discuss creatine and a high protein intake with your doctor. For healthy adults, the guidance is in creatine and kidneys · FR.
- Pregnancy, breastfeeding, under 18: as early as 2016, Anses advised against muscle-building supplements in these situations.
- Stacking: Anses recorded 154 reports of adverse effects linked to sports supplements between 2016 and February 2024. These cases do not concern AM Nutrition. They make the case against combining a fat burner, pre-workout and coffee.
The Verdict
This verdict does not depend on any commission. If AM Nutrition ever publishes protein analyses by batch for its whey proteins, it deserves to be revisited.
